Privacy Policy

This privacy policy provides information about the processing of personal data in connection with our activities and operations, including our website under the domain name schaffhauserland.ch. In particular, we provide information about why, how, and where we process personal data. We also provide information about the rights of individuals whose data we process.

We may publish additional privacy statements or other information on data protection for individual or additional activities and operations.

We are subject to Swiss law and any applicable foreign law, in particular that of the European Union (EU) with the European General Data Protection Regulation (GDPR).

In its decision of July 26, 2000, the European Commission recognized that Swiss data protection law ensures adequate data protection. In its report of January 15, 2024, the European Commission confirmed this adequacy decision.

The responsible party in terms of data protection law is:

Schaffhauserland Tourismus
Vordergasse 73
CH-8200 Schaffhausen

contact@datenschutz.schaffhauserland.ch

In individual cases, third parties may be responsible for processing personal data, or there may be joint responsibility with third parties. We will be happy to provide data subjects with information about the respective responsibility upon request.

We have the following data protection officer or data protection advisor as a point of contact for data subjects and authorities for inquiries related to data protection:

Denise Ulrich
Vordergasse 73
CH-8200 Schaffhausen

contact@datenschutz.schaffhauserland.ch

We have the following data protection representative in accordance with Art. 27 GDPR:

Kaiserkai 69
20457 Hamburg
Germany

info@datenschutzpartner.eu

The data protection representative serves as an additional point of contact for data subjects and authorities in the European Union (EU) and the rest of the European Economic Area (EEA) for inquiries relating to the GDPR.

Data subject: Natural person about whom we process personal data.

Personal data: Any information relating to an identified or identifiable natural person.

Particularly sensitive personal data: data concerning trade union, political, religious, or philosophical views and activities; data concerning health, privacy, or ethnic or racial origin; genetic data; biometric data that uniquely identifies a natural person; data on criminal and administrative sanctions or prosecutions, and data on social assistance measures.

Processing: Any handling of personal data, regardless of the means and procedures used, such as querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, recording, collecting, deleting, disclosing, arranging, organizing, saving, changing, distributing, linking, destroying, and using personal data.

European Economic Area (EEA): Member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland, and Norway.

We process personal data in accordance with Swiss law, in particular the Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).

We process personal data in accordance with at least one of the following legal bases, insofar as the European General Data Protection Regulation (GDPR) applies:

• Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
• Art. 6 (1) (f) GDPR for the necessary processing of personal data to safeguard legitimate interests, including the legitimate interests of third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Such interests include, in particular, the permanent, people-friendly, secure, and reliable exercise of our activities and operations, ensuring information security, protection against misuse, enforcing our own legal claims, and complying with Swiss law.
• Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of Member States of the European Economic Area (EEA).
• Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
• Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
• Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data to protect the vital interests of the data subject or another natural person.
• Art. 9 (2) et seq. GDPR for the processing of special categories of personal data, in particular with the consent of the data subjects.

The European General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data and the processing of particularly sensitive personal data as the processing of special categories of personal data (Art. 9 GDPR).

We process personal data that is necessary to enable us to carry out our activities and operations in a sustainable, people-friendly, secure, and reliable manner. The personal data processed may fall into the categories of browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data, and payment data. The personal data may also constitute particularly sensitive personal data.

We also process personal data that we receive from third parties, obtain from publicly available sources, or collect in the course of our activities and operations, insofar as such processing is permissible.

We process personal data, where necessary, with the consent of the individuals concerned. In many cases, we can process personal data without consent, for example to fulfill legal obligations or to protect overriding interests. We may also ask individuals for their consent even if their consent is not required.

We process personal data for the period of time necessary for the respective purpose. We anonymize or delete personal data in particular in accordance with statutory retention and limitation periods.

We may disclose personal data to third parties, have it processed by third parties, or process it jointly with third parties. Such third parties may, for example, be specialized providers whose services we use.

We may disclose personal data within the scope of our activities and operations, in particular to banks and other financial service providers, authorities, educational and research institutions, consultants and lawyers, interest groups, IT service providers, cooperation partners, credit and business information agencies, logistics and shipping companies, marketing and advertising agencies, media, parent, sister, and subsidiary companies, organizations and associations, social institutions, telecommunications companies, insurance companies, and payment service providers.

We process personal data in order to communicate with individuals, authorities, organizations, and companies. In particular, we process data that a data subject provides to us when contacting us, for example by letter or email. We may store such data in anbuch similar tool.

Third parties who provide us with data about other persons are obliged to independently ensure the data protection of these persons. In particular, they must guarantee that such data is accurate and may be transmitted.

We use selected services from suitable providers to enable and improve communication with individuals and other communication partners. We can also use such services to manage and otherwise process the data of the persons concerned beyond direct communication.

We process personal data about applicants to the extent that it is necessary for assessing their suitability for employment or for the subsequent execution of an employment contract. The personal data required is derived in particular from the information requested, for example in the context of a job advertisement. We may publish job advertisements with the help of suitable third parties, for example in electronic and print media or on job portals and job platforms.

We also process personal data that applicants voluntarily provide or publish, in particular as part of cover letters, resumes, and other application documents, as well as online profiles.

We process personal data relating to applicants in particular in accordance with Art. 9 (2) (b) GDPR, insofar as the General Data Protection Regulation (GDPR) applies.

We take appropriate technical and organizational measures to ensure data security commensurate with the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability, and integrity of the processed personal data, without, however, being able to guarantee absolute data security.

Access to our website and our other digital presence is provided using transport encryption (SSL/TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn against visiting a website without transport encryption.

Like all digital communication, our digital communication is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA), and other countries. We cannot directly influence the processing of personal data by intelligence services, police stations, and other security authorities. Nor can we rule out the possibility that a data subject may be subject to targeted surveillance.

We generally process personal data in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular for processing or to have it processed there.

We may export personal data to all countries on Earth and elsewhere in the universe, provided that the local law guarantees adequate data protection in accordance with the decision of the Swiss Federal Council and—if and to the extent that the General Data Protection Regulation (GDPR) applies—also in accordance with the decision of the European Commission.

We may transfer personal data to countries whose laws do not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or other appropriate safeguards. In exceptional cases, we may export personal data to countries without adequate or appropriate data protection if the specific data protection requirements are met, for example, the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees.

We grant data subjects all rights in accordance with applicable law. Data subjects have the following rights in particular:

• Information: Data subjects may request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects shall also receive the information necessary to assert their data protection rights and to ensure transparency. This includes the personal data processed as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries, and the origin of the personal data.
• Correction and restriction: Data subjects may correct inaccurate personal data, complete incomplete data, and restrict the processing of their data.
• Opportunity to express your own point of view and human review: Affected persons can express their own point of view and request verification by a human being in the case of decisions that are based exclusively on automated processing of personal data and that have legal consequences for them or significantly affect them (automated individual decisions).
• Deletion and objection: Data subjects may have personal data deleted ("right to be forgotten") and object to the processing of their data with future effect.
• Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.

We may postpone, restrict, or refuse the exercise of data subjects' rights within the legally permissible scope. We may inform data subjects of any conditions that must be met in order to exercise their data protection rights. For example, we may refuse to provide information in whole or in part on the basis of confidentiality obligations, overriding interests, or the protection of other persons. We may also refuse to delete personal data in whole or in part, in particular on the basis of statutory retention obligations.

We may, in exceptional cases, charge a fee for exercising these rights. We will inform the persons concerned in advance of any costs.

We are obligated to identify affected persons who request information or assert other rights by taking appropriate measures. Affected persons are obligated to cooperate.

Affected persons have the right to enforce their data protection claims through legal action or to file a complaint with a data protection supervisory authority.

The data protection supervisory authority for private controllers and federal agencies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

European data protection supervisory authorities are organized as members of the European Data Protection Board (EDPB). In some member states of the European Economic Area (EEA), data protection supervisory authorities have a federal structure, particularly in Germany.

We may use cookies. Cookies – both our own (first-party cookies) and those from third parties whose services we use (third-party cookies) – are data stored in the browser. Such stored data does not have to be limited to traditional text-based cookies.

Cookies can be stored in the browser temporarily as "session cookies" or for a specific period of time as so-called permanent cookies. "Session cookies" are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. Cookies enable us, in particular, to recognize a browser when it next visits our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

Cookies can be completely or partially deactivated, restricted, or deleted at any time in your browser settings. Browser settings often also allow for automated deletion and other management of cookies. Without cookies, our website may no longer be fully available. We actively seek your express consent to the use of cookies, at least to the extent required by applicable law.

For cookies used for performance and reach measurement or for advertising, a general objection («Opt-out») is possible for numerous services via the AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance), or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

We can log at least the following information for each access to our website and our other digital presence, provided that this information is determined or transmitted as standard when such accesses are made to our digital infrastructure: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual subpages of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

We record such information, which may also constitute personal data, in log files. This information is necessary to ensure that our digital presence is permanently available, user-friendly, and reliable. The information is also necessary to ensure data security, including by third parties or with the help of third parties.

We may integrate tracking pixels into our digital presence. Tracking pixels are also known as web beacons. Tracking pixels—including those from third parties whose services we use—are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when you access our digital presence. Tracking pixels can be used to collect at least the same information as is recorded in log files.

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels may also record the use of notifications and messages on a personal basis. We require this statistical recording of usage for success and reach measurement in order to be able to send notifications and messages effectively and in a user-friendly manner, as well as permanently, securely, and reliably, based on the needs and reading habits of the recipients.

You must always consent to the use of your email address and other contact details, unless such use is permitted for other legal reasons. We may use the "double opt-in" procedure to obtain double-confirmed consent. In this case, you will receive a message with instructions for double confirmation. We may log the consents obtained, including IP address and timestamp, for evidence and security reasons.

You can generally object to receiving notifications and communications, such as Newsletters, at any time. By doing so, you can also object to the statistical collection of usage for success and reach measurement. Necessary notifications and communications related to our activities and operations remain reserved.

We send notifications and communications with the help of specialized service providers.

We use in particular:

• Mailjet: E-Mail-Marketing-Plattform; Anbieterin: Mailjet GmbH (Deutschland); Angaben zum Daten­schutz: Daten­schutz­erklärung, «Sicher­heit & Daten­schutz», Cookie-Richtlinie.
• SendGrid: Platform for transactional emails («Email Sending Made Easy»); Providers: Twilio Inc. (USA) / Twilio Ireland Limited (Ireland); Information on data protection: Privacy Policy.

We are present on social media platforms and other online platforms to communicate with interested individuals and inform them about our activities. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC), terms of use, privacy policies, and other provisions of the individual platform operators also apply. These provisions specifically inform affected individuals about their rights directly with the respective platform, such as the right to information.

We are jointly responsible with Meta Platforms Ireland Limited (Ireland) for our social media presence on Facebook, including the so-called Page Insights, insofar as the General Data Protection Regulation (GDPR) applies. Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to make our social media presence on Facebook effective and user-friendly.

Further details on the type, scope, and purpose of data processing, information on the rights of affected individuals, as well as Facebook's contact details and Facebook's data protection officer, can be found in Facebook's Privacy Policy. We have entered into the so-called «Controller Addendum» with Facebook, thereby specifically agreeing that Facebook is responsible for safeguarding the rights of data subjects. For the so-called Page Insights, the relevant information can be found on the page «Information about Page Insights», including «Information about Page Insights Data».

We use services from specialized third parties to enable us to carry out our activities and operations in a sustainable, user-friendly, secure, and reliable manner. These services allow us, among other things, to embed functions and content in our website. When embedding such content, the services used collect the IP addresses of users at least temporarily for technical reasons.

For necessary security-related, statistical, and technical purposes, third parties whose services we use may process data related to our activities and operations in an aggregated, anonymized, or pseudonymized form. This includes, for example, performance or usage data required to offer the respective service.

We use in particular:

• Google services: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) in some cases for users in the European Economic Area (EEA) and Switzerland; General information on data protection: "Data protection and security principles, " "More information on how Google uses personal data," Data protection declaration, "Google is committed to complying with applicable data protection laws," "Guide to data protection in Google products, " "How we use data from websites or apps on which our services are used," Cookie policy, "Advertising you can control" (settings for personalized advertising).
• Microsoft services: Providers: Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), Switzerland, and the United Kingdom / Microsoft Corporation (USA) for users in the rest of the world; General information on data protection : "Data protection at Microsoft, " "Data protection and privacy, " Data protection declaration, "Data and data protection settings."

• We use the services of specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.

  We use in particular:

  • Exoscale: Digital Infrastructure; Provider: Akenes SA (Switzerland); Data protection information: Privacy Policy, «Exoscale Security Policy».
  • Google Cloud, including Google Cloud Platform (GCP): storage space and other infrastructure; Google Cloud-specific providers: national or regional Google companies depending on the country and region; Google Cloud-specific information: "Data Protection Center, " "Google Cloud and General Data Protection Principles, " "Google Cloud Data Protection Information, " "Data Protection."
  • Hostpoint: Hosting; Provider: Hostpoint AG (Switzerland); Information on data protection: Privacy Policy.
  • METANET: Hosting; Provider: METANET AG (Switzerland); Information on data protection: Data protection declaration, "Legal information" including "Technical and organizational measures."

We use specialized audio and video conferencing services to communicate online. For example, we can use them to hold virtual meetings or conduct online lessons and webinars. When participating in audio and video conferences, the legal texts of the individual services, such as privacy policies and terms of use, also apply.

Depending on your life situation, we recommend muting the microphone by default during audio or video conferences and blurring your background or using a virtual background.

We use third-party services to enable online collaboration. In addition to this privacy policy, any directly visible terms and conditions of the services used, such as terms of use or privacy policies, also apply.

We use in particular:

• Microsoft Teams: Platform for productive collaboration, especially with audio and video conferencing; provider: Microsoft; Teams-specific information: "Security and compliance in Microsoft Teams," especially "Data protection."

We use third-party services to embed maps in our website.

We use in particular:

• Google Maps including Google Maps Platform: Map service; Provider: Google; Google Maps-specific information: «How Google Uses Location Information».
• OpenStreetMap (OSM): Map service; provider: OpenStreetMap Foundation (United Kingdom); information on data protection: privacy policy.
• Outdooractive: Map service; Provider: Outdooractive AG (Germany); Information on data protection: Privacy Policy.

We use services from specialized third parties to integrate digital content into our website. Digital content includes, in particular, image and video material, music, and podcasts.

We use in particular:

• YouTube: Video platform; provider: Google; YouTube-specific information: "Privacy and security center, " "My data on YouTube."

We use third-party services to embed selected fonts, icons, logos and symbols on our website.

We use in particular:

• Adobe Fonts: Fonts; Providers: Adobe Inc. (USA) for users in North America / Adobe Systems Software Ireland Limited (Ireland) for users in the rest of the world; Information on data protection: "Adobe Privacy Center, " Privacy Policy (Adobe Fonts), Privacy Policy (Adobe), "Questions about privacy?", "Adobe privacy settings, " Cookie Policy.
• Font Awesome: Icons and logos; provider: Fonticons Inc. (USA); data protection information: data protection declaration.
• fonts.com: Fonts; Provider: Monotype Imaging Holdings Inc. (USA); Data protection information: «Your Privacy», Privacy Policy, «Web Font Tracking Privacy Policy».
• Google Fonts: Fonts; Provider: Google; Google Fonts-specific information: "Your Privacy and Google Fonts," "Data Protection and Data Collection" (Google Fonts).
• IcoMoon: Icons; Provider: Roonas (USA); Information on data protection: Privacy Policy.

We operate e-commerce and use third-party services to successfully offer services, content, or goods.

We use in particular:

• Holidu Smart Destination: Booking platform; provider: Holidu GmbH (Germany); information on data protection: data protection declaration.

We use specialized service providers to process payments securely and reliably. The legal texts of the individual service providers, such as general terms and conditions (GTC) or data protection declarations, also apply to the processing of payments.

We use in particular:

• Datatrans: Payment processing; provider: Datatrans AG (Switzerland); information on data protection: data protection declaration, "Security & Compliance."
• TWINT: Processing of payments in Switzerland; Provider: TWINT AG (Switzerland); Information on data protection: Privacy Policy, «Security According to Swiss Standards».

We take advantage of the opportunity to display targeted advertising for our activities and operations on third-party platforms such as social media platforms and search engines.

With such advertising, we would particularly like to reach people who are already interested in our activities and operations or who might be interested in them(remarketing and targeting). For this purpose, we may transmit corresponding - possibly also personal - data to third parties that enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and with whom you are registered as a user may assign your use of our website to your profile there.

We use in particular:

• Google Ads: Search engine advertising; provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, using various domain names—in particular double-click.net, google-adservices.com, and google-syndication.com—for Google Ads, privacy policy for advertising, "Manage ads displayed directly via ads."
• Meta Ads: Social media advertising on Facebook and Instagram; providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the US); data protection information: targeting, including retargeting, in particular with the Meta Pixel and Custom Audiences including Lookalike Audiences, privacy policy, "advertising preferences" (user registration required).

We use the following additional services from specialized third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner:

• Brame: Gamification software; Provider: Brame AG (Switzerland); Data protection information: Privacy Policy.
• Bynder: Digital Asset Management Software; Provider: Bynder b.v. (Netherlands); Data protection information: Privacy Policy.
• Guidle: Event calendar; Provider: Guidle AG (Switzerland); Information on data protection: Privacy Policy.
• HYLL: Activity planner; Provider: HYLL AG (Switzerland); Information on data protection: Privacy Policy.

We use extensions for our website to enable additional functions. We may use selected services from suitable providers or use such extensions on our own digital infrastructure.

In particular, we use:

• Google reCAPTCHA: Spam protection (distinguishing between desired content from humans and unwanted content from bots and spam); provider: Google; Google reCAPTCHA-specific information: "What is reCAPTCHA?".

We try to measure the success and reach of our activities and operations. In this context, we can also measure the impact of third-party feedback or check how different parts or versions of our digital presence are used (A/B testing method). Based on the results of the success and reach measurement, we can, in particular, correct errors, strengthen popular content, or make improvements.

In most cases, the IP addresses of individual users are recorded for the purpose of measuring success and reach. In this case, IP addresses are always shortened ("IP masking") in order to comply with the principle of data minimization through the corresponding pseudonymization.

Cookies may be used to measure success and reach, and user profiles may be created. Any user profiles created may include, for example, the individual pages visited or content viewed on our digital presence, information about the size of the screen or browser window, and the location (at least approximately). As a matter of principle, any user profiles are created exclusively on a pseudonymous basis and are not used to identify individual users. Individual third-party services to which users are logged in may assign the use of our online offering to the user account or user profile for the respective service.

We use in particular:

• AWStats: Success and reach measurement; developer: Laurent Destailleur (France, free open source software); data protection information: evaluation of server log files on own digital infrastructure, "What is AWStats / Features Overview."
• Google Marketing Platform: Success and reach measurement, in particular with Google Analytics; provider: Google; Google Marketing Platform-specific information: Measurement also across different browsers and devices (cross-device tracking) with pseudonymized IP addresses, which are only transferred in full to Google in the USA in exceptional cases, privacy policy for Google Analytics, "Browser add-on to deactivate Google Analytics."
• Google Tag Manager: Integration and management of Google and third-party services, in particular for measuring success and reach; provider: Google; Google Tag Manager-specific information: Privacy policy for Google Tag Manager; further information on data protection can be found in the individual integrated and managed services.

We use video surveillance to prevent criminal offenses, to secure evidence in the event of criminal offenses, to exercise and assert our own legal claims, to defend against third-party legal claims, and to exercise our domiciliary rights. Insofar as the General Data Protection Regulation (GDPR) applies, this constitutes a legitimate interest pursuant to Art. 6 (1) (f) GDPR, with reference to Art. 9 (2) (f) GDPR in the case of particularly sensitive personal data.

We store recordings from our video surveillance system for as long as they are necessary for securing evidence or for another specified purpose.

We may save recordings from our video surveillance system and transmit them to the relevant authorities, in particular courts or law enforcement agencies, provided that the transmission is necessary for a specified purpose, in our other legitimate overriding interest, or due to legal obligations.

We have created this privacy policy using the privacy policy generator from Datenschutzpartner.

We may update this privacy policy at any time. We will inform you of any updates in an appropriate manner, in particular by publishing the current privacy policy on our website.