Logo

Sustainability Schaffhauserland Tourism

"Tourism brings progress. As one of the largest sectors of the global economy, it has the power to connect cultures, open up new opportunities and promote sustainable development."
~ UN Secretary-General Antonio Guterres

For this reason, we at Schaffhauserland Tourism are also striving to harness the power of our sector and make our contribution to sustainable development. The fact that around 8% of greenhouse gas emissions are attributable to global tourism reinforces the urgency and our determination to promote sustainability.

Vision & Goals

"Our vision as a DMO is to shape and promote the Schaffhausen region in a sustainable way by preserving the regional culture and environment and providing positive impetus for future generations."

To achieve this vision, we have set ourselves goals. These are strongly oriented towards the Sustainable Development Goals (SDGs). These are the global goals for sustainable development that were set by 193 UN member states at the climate conference in Paris in 2015. Supplemented by a four-dimensional understanding of sustainability, which takes into account the ecological, social, economic and governance dimensions, we have created our own sustainability compass to guide us.

Sustainability compass

The four dimensions of sustainability are depicted at the core of the compass:

  • Ecology
  • Social affairs
  • Economy
  • Governance

In the outer circle are the Sustainable Development Goals (SDGs) which are of particular relevance to us are of particular relevance to us and represent our overarching goals:

  • SDG 5: Gender equality
  • SDG 8: Decent work and economic growth
  • SDG 10: Fewer inequalities
  • SDG 11: Sustainable cities and communities
  • SDG 12: Sustainable consumption and production
  • SDG 13: Climate action
  • SDG 15: Life on land
  • SDG 16: Peace, justice and strong institutions
  • SDG 17: Partnerships to achieve the goals
The four dimensions of sustainability - environmental, social, economic and governance - are shown at the core of the compass. The outer circle shows the Sustainable Development Goals (SDGs), which are of particular relevance to us and which guide our

Procedure & milestones

From 2025, we will be working on implementing our future measures and goals. Individual goals will be prioritized and scheduled.

In March 2025, we integrated the topic of sustainability into our website with this landing page.

Together with tfy-consult, we developed a sustainability guideline in October 2024.

With the support of tfy-consult, the sustainability group held a workshop in June 2024 on the strategic direction of sustainability at Schaffhauserland Tourismus and in Schaffhauserland.

In 2023, Schaffhauserland Tourism formed a sustainability group with the aim of strategically anchoring the topic of sustainability and positioning its importance for the region.

Measures implemented

These are the measures we have already implemented, divided into the four dimensions of our sustainability compass.

Organizational anchoring

  • Integration of sustainability principles into internal structures and workflows
  • Integrating sustainability goals into the new corporate strategy
  • Define clear responsibilities internally
  • Integrating sustainability into the annual report

 

Communication

  • Internal: Anchoring sustainability in individual teams and defining specific measures per team

 

Interregional cooperation

  • Promotion of cooperation and exchange with other destinations and interregional partners

 

Work-life balance

  • Promotion of work-life balance through flexible offers, such as additional vacation days and break arrangements

 

Employee health

  • Health-promoting measures, such as the provision of standing desks and participation in initiatives such as "Bike to Work"

 

Employee development​

  • Offer internal and external training opportunities for professional and personal development

 

Team building​

  • Regular team-building activities, events to strengthen team spirit and involvement in change processes

 

Accessibility​

  • Commitment to accessibility, e.g. by participating in the OK:GO initiative, designing accessible offers and city tours

 

Stakeholder engagement and collaboration

  • Promoting cooperation with stakeholders and regional partners to improve guest advice and tourism services

 

Waste management​

  • Implementation of waste management through correct waste separation, collection points and the use of reusable tableware

 

Saving resources​

  • Resource-saving measures such as the reduction of room capacities through sharing concepts, energy-saving lighting and the optimization of energy consumption

 

Sustainable procurement

  • Focus on sustainable and certified materials, such as cradle-to-cradle printing inks, FSC-certified paper and consideration of local products in procurement

 

Digitization​

  • Promoting digitalization to improve internal workflows and communication processes

 

Cooperation & synergies

  • Collaboration with regional partners to exploit synergies and drive forward joint projects

 

Increased efficiency

  • Optimization and standardization of booking processes to increase efficiency and make better use of resources

 

Future measures & goals

Our futurefuture measures and goals are based on ours sustainability compass.

Communication

  • External: Making sustainability visible and implementing awareness-raising measures for guests and partners

 

Cooperations

  • Seek and promote cooperation with our service providers, partners, public administration, other DMOs and universities, etc.

 

Employees​

  • Stronger internal discourse regarding work-life balance or further training (e.g. also in the area of sustainability)
  • Expand inclusion and diversity measures

 

Participation​

  • Design offers for local partners (e.g. checklists in the area of sustainability)
  • "Roundtables" for an exchange with relevant parties and the development of new ideas

 

Mobility​

  • Development of innovative mobility concepts in cooperation with local partners and cross-border collaborations
  • Renewed feasibility check of guest card

 

Procurement​

  • For products (souvenirs, flyers, etc.), check whether they are "necessary" and where they come from

 

Biodiversity​

  • Include awareness-raising measures in local offers (e.g. cooperation with regional nature park Schaffhausen)

 

Cooperation / synergies

  • Strengthen and expand cooperation with business, industry and other institutions
  • Exploiting synergies with other tourist destinations
  • Bundling tourism association websites into one destination website

 

Local economy

  • Development and strengthening of regional sustainability offerings and thus new sources of income
  • Strengthen cooperation with local "sustainability champions"

 

Innovation​

  • Launching new innovative projects under the motto "Bringing sustainability to life"

 

Certificates

We are part of the Swisstainable sustainability program and are classified as "Level II - engaged". The Swisstainable sustainability programme brings together businesses and organizations across the entire Swiss tourism sector. By participating in the program, we commit ourselves to continuous sustainable corporate development, pursue measures in the area of sustainability and thus make a concrete contribution to sustainable Swiss tourism.

OK:GO logo. In black letters it says OKGO in capital letters. There is a black dot in the two Os. This makes the Os look like eyes.

OK:GO helps tourism providers in Switzerland to record and publish information on the accessibility of their offers and services. This makes travel planning easier for people with disabilities, senior citizens and families with small children.
Schaffhauserland Tourismus is not only part of the initiative itself, but also supports members in recording their businesses.

This is the logo of partner companies of the Schaffhausen Regional Nature Park. Next to the nature park logo in black lettering is the slogan "Together committed to nature, people and the region."

Schaffhauserland Tourism is a partner company of the Schaffhausen Regional Nature Park and thus stands for the values of the Swiss parks. Together we are committed to the sustainable development of the region in harmony with nature and its inhabitants.

Ideas tool

We want to keep improving.
Do you have any ideas, suggestions for improvement or opportunities for cooperation?

Bitte addieren Sie 3 und 9.